en McGaffin's "Online PR Basics" - your comments, feedback and questions6 May 2009
Let us have your comments and questions on Wordtracker's new Online PR Basics e-book
Read: Ken McGaffin's "Online PR Basics" - your comments, feedback and questions
Know How to maximize your site's response rate with continual optimizationby Rachelle Money, 1 May 2009
Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.
Read: How to maximize your site's response rate with continual optimization
What use is a show for SEO?by Mark Nunney, 1 May 2009
@marknunney and @mald from the @wordtracker team will be atSMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 18-19 May.
Keywords tool help video number 1: Getting started with the Wordtracker Keywords tool23 April 2009
The dashboard is the home of all your keyword research. It’s where you find saved Projects and start new work.
Read: Keywords tool help video number 1: Getting started with the Wordtracker Keywords tool
Keywords tool help video number 2: Searching for keywords23 April 2009
Find the right keywords for your SEO and PPC campaigns, for content ideas, product research, market research and offline marketing campaigns.
Read: Keywords tool help video number 2: Searching for keywords
Keywords tool help video number 3: Evaluate the competition and choose your keywords23 April 2009
Assess the competition for any keyword and find the most promising targets for search engine optimization and your Pay Per Click (PPC) advertising
Keywords tool help video number 3: Evaluate the competition and choose your keywords
Keywords tool help video number 4: Filtering & saving your search results23 April 2009
Filter Wordtracker search results to remove irrelevant keywords and then save those you want to a List.
Read: Keywords tool help video number 4: Filtering & saving your search results
Keywords tool help video number 5: The related keywords tool (the orange tool)23 April 2009
Make lateral searches and find new keywords related to your seed word.
Read: Keywords tool help video number 5: The related keywords tool (the orange tool)
Keywords tool help video number 6: Quick ‘Search & Save’23 April 2009
With any listed keyword, use ‘Search & Save’ for a quick ‘drill down’ search and to save the results to a List
Read: Keywords tool help video number 6: Quick ‘Search & Save’
Keywords tool help video number 7: Exporting your keywords23 April 2009
Quickly export your keywords for use outside Wordtracker.
Read: Keywords tool help video number 7: Exporting your keywords
Keywords tool help video number 8: Managing Lists & Projects23 April 2009
Save and organize your keyword research in Lists & Projects.
Read: Keywords tool help video number 8: Managing Lists & Projects
Keywords tool help video number 9: Planning your SEO campaigns23 April 2009
Plan your SEO campaigns by organizing your keyword research to match the structure of your website.
Read: Keywords tool help video number 9: Planning your SEO campaigns
Keywords tool help video number 10: Planning your Pay Per Click (PPC) campaigns23 April 2009
Plan your Google Adwords PPC campaigns by organizing your keyword research to match the structure of your Campaigns and Ad Groups.
Read: Keywords tool help video number 10: Planning your Pay Per Click (PPC) campaigns
Keywords tool help videos21 April 2009
10 videos to help you get the most from Wordtracker's Keywords tool.
Writing kick-ass website sales copyby Rachelle Money, 8 April 2009
Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-bookwhich shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
Successful online public relations with Greg Jarboeby Rachelle Money, 8 April 2009
How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?
Would you pay to read your newspaper online?by Rachelle Money, 8 April 2009
Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?
Wordtracker 7-day video tutorials. Day 1: Search engine success starts with keywords7 April 2009
Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the tutorial, click here to sign up for a year's unlimited access to the Keywords tool
Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 2 Assess your market with keyword research6 April 2009
Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the tutorial, please click here to sign up for a year's unlimited access to the Keywords tool.
Did you know we offer a money-back guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 3 How to build an effective keyword strategy5 April 2009
Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the episode, click below to:
Sign up for a year of unlimited access to the Keywords tool
Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 4 How to optimize your web content4 April 2009
Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Click here to find out more about pricing for the Keywords tool
Did you know we offer a 30 day money-back guarantee? At any time during your first month's subscription you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 5 Pay per click (PPC) for testing and profit3 April 2009
Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Click here to find out more about prices for the Keywords tool
Wordtracker 7-day video tutorials: Day 6 How to use keywords in linking text2 April 2009
Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.
Click here to get a year's unlimited access to the Keywords tool
Risk-free trial
If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
Wordtracker 7-day video tutorials: Day 7 Expand into new markets and beat your competition1 April 2009
Welcome to the seventh video in our series on getting the most out of Wordtracker's Keywords tool.
Once you've finished the series, you can get a year's unlimited access to the Keywords tool
A risk free offer
You have absolutely nothing to lose – just sign up and start your research!
If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
Interview: Guy Kawasaki learns about keyword researchby Mark Nunney, 6 March 2009
Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).
The bad, good and ugly advice given to journalists on SEOby Rachelle Money, 24 February 2009
How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.
Read: The bad, good and ugly advice given to journalists on SEO
Lisa Ditlefsen - SEO chickby Rachelle Money, 13 February 2009
Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conferenceabout what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.
10 ways to use LinkedIn to find a jobby Guy Kawasaki, 13 February 2009
LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.
Say hello at SES London & New Yorkby Mark Nunney, 13 February 2009
If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.
"Wordtracker Masterclass: Link Building" - your comments, feedback and questions11 February 2009
Let us have your comments, thoughts and questions on Wordtracker's Link Building ebook
How to make blogging work for your businessby Chris Garrett, 3 February 2009
Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?
How to Twitterby Mark Nunney, 2 February 2009
Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.
How Hearst magazines increased website traffic by 150% with SEO and Wordtrackerby Rachelle Money, 1 February 2009
Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducingSEO and keyword research to a traditional media platform. And thank goodness he did.
Read: How Hearst magazines increased website traffic by 150% with SEO and Wordtracker
Can SEOs and journalists really be friends?by Rachelle Money, 28 January 2009
Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.
Online journalism and SEO project - an introductionby Rachelle Money, 23 January 2009
We're starting a new project to explore the role keyword researchand search engine optimization can play in online journalism.
The SEO pro's secret pathby Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
Are you using the trinity of PPC success to maximize your Google Adwords ROIby Ian Howie, 18 November 2008
Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.
Read: Are you using the trinity of PPC success to maximise your Google Adwords ROI?
Learn about your customers and drive creative marketing with keyword creativityby Neil Davidson, 17 November 2008
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
Read: Learn about your customers and drive creative marketing with keyword creativity
Why keywords matter (Wordtracker video)12 November 2008
When you're writing copy for your web pages are you using words that doom you to failure right from the start?
Will your audience even be able to find them?
Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategiesby Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
Father of link building, Eric Ward, reveals his link building secretsby Rachelle Money, 5 November 2008
You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.
Read: Father of link building, Eric Ward, reveals his link building secrets
How to use a tool to build links: Introducing the keyword questions toolby Ken McGaffin, 5 November 2008
Read: How to use a tool to build links: Introducing the keyword questions tool
More online marketing advice for success in a recessionby Rachelle Money, 4 November 2008
Read: More online marketing advice for success in a recession
An introduction to PPC advertising with Google Adwordsby Ian Howie, 3 November 2008
Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he introduces a Checklist For PPC Success.
Increase your PPC profits with negative keywordsby Ian Howie, 17 October 2008
Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should notbe displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.
Boost your marketing campaigns with keyword creativityby Rachelle Money, 17 October 2008
Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.
Read: Boost your marketing campaigns with keyword creativity
Why SEO for profit must target groups of keywordsby Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
The rules of online marketing in a recessionby Ken McCarthy, 17 October 2008
Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.
A journalist's view of the BBC Writing For The Web Trainingby Rachelle Money, 16 October 2008
Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?
Read: A journalist's view of the BBC Writing For The Web Training
Your responses to '7 steps to a perfect PPC campaign'by Rachelle Money, 15 October 2008
Wordtracker addresses online retailers26 September 2008
Ken McGaffin, Chief Marketing Officer of Wordtracker, will address the ECMOD2008 Conference at Earls Court, London, on 1st October 2008. ECMOD is an annual conference and exhibition for executives engaged in the catalogue and home shopping sector.
2 SEO and link building gurus for the price of 115 September 2008
Both Wordtracker's own link-building guru Ken McGaffin andSEOBook writer Aaron Wall were recently interviewed on Business Technology Radio.
7 steps to a perfect pay per click campaignby Rachelle Money, 3 September 2008
Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.
iStylista combine blogging with keyword research to double sales in 4 monthsby Rachelle Money, 3 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich contenton your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
Read: iStylista combine blogging with keyword research to double sales in 4 months
Are web designers clueless about SEO?by Rachelle Money, 3 September 2008
Interview with Peter Kent, author of Search Engine Optimization for Dummiesby Rachelle Money, 7 August 2008
Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.
Read: Interview with Peter Kent, author of Search Engine Optimization for Dummies
Specialised Information Publishers Association (SIPA) annual conferenceby Rachelle Money, 7 August 2008
Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.
Read: Specialised Information Publishers Association (SIPA) annual conference
Case study: John Pye and Sons auctioneers and valuersby Rachelle Money, 7 August 2008
In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
Carving up Mark Nunneyby Rachelle Money, 7 August 2008
Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.
Round-up of newsletter 11by Rachelle Money, 7 August 2008
It's time for account planning to wake up to the power of keywordsby Neil Davidson, 6 August 2008
Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.
Read: It's time for account planning to wake up to the power of keywords
Integrated marketing must change for the digital worldby Neil Davidson, 6 August 2008
Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
Read: Integrated marketing must change for the digital world
How Lurpak's post-Xmas campaign was left with the scrapsby Ken McGaffin, 6 August 2008
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favorably on a company or product in the future.
Read: How Lurpak's post-Xmas campaign was left with the scraps
Why online PR and SEO go hand in handby Ken McGaffin, 6 August 2008
Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.
Keyword creativity: An online opportunity for ad agencies?by Ken McGaffin, 6 August 2008
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative mLife, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
Read: Keyword creativity: An online opportunity for ad agencies?
Wordtracker training Europe's elite MBAs6 August 2008
Wordtracker’s Ken McGaffin is hosting a training session in London for students of the IE Business School studying for their Masters Degree in Digital Advertising & Communication.
Case study: In good companyby Rachelle Money, 22 July 2008
SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.
Chris Garrett Q&Aby Rachelle Money, 22 July 2008
Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.
SEO Expert series: Using an SEO agency and what to expect22 July 2008
As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.
Read: SEO Expert series: Using an SEO agency and what to expect
Web content recipe: Observationby Rachelle Money, 22 July 2008
Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"
Round-up of newsletters 9 & 10by Rachelle Money, 22 July 2008
Interview with Larry Chase, founder of Web Digest For Marketersby Rachelle Money, 26 June 2008
The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.
Read: Interview with Larry Chase, founder of Web Digest For Marketers
Web content recipe: Inspirational quotesby Rachelle Money, 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"
Round-up of newsletter 8 - Rand Fishkinby Rachelle Money, 26 June 2008
How quality newspapers can be a rich source of keyword ideasby Ken McGaffin, 25 June 2008
Read: How quality newspapers can be a rich source of keyword ideas
E-commerce help on the radio23 June 2008
Viral marketing insights from WillItBlend.comby Rachelle Money, 11 June 2008
Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.
Case study: White Hat Mediaby Rachelle Money, 11 June 2008
Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.
SEO Expert series: Mark Nunneyby Rachelle Money, 11 June 2008
Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.
Web content recipe: How to get ideasby Rachelle Money, 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"
Round-up of newsletter 7by Rachelle Money, 11 June 2008
A journalist's view of Wordtracker's course on search engine marketing essentialsby Rachelle Money, 10 June 2008
Wordtracker sent me on a two-day course called Search Engine Marketing Essentials. In this article I want to tell you how useful I found it from a journalist’s perspective and what I think newspapers should be doing online.
Read: A journalist's view of Wordtracker's course on search engine marketing essentials
Link Builder webinars28 May 2008
To help you get the most from Wordtracker's Link Builder tool, we run regular online seminars.
Rand Fishkin interview: Social media marketing and viral marketingby Rachelle Money, 20 May 2008
Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.
Read: Rand Fishkin interview: Social media marketing and viral marketing
Online Journalism: An introduction to the blogby Rachelle Money, 20 May 2008
In journalism, the question of how print reconciles itself with the challenges online news has brought is a hotly debated topic. In our new blog on online journalism we will be joining the conversation and looking at what newspapers are doing to grab online readers, but first here's an introduction to what you can expect from the blog.
Web content recipe: How to write a book reviewby Rachelle Money, 20 May 2008
Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing theMicrotrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"
Can Microtrends tell you where your market is heading?by Rachelle Money, 20 May 2008
A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye wasMicrotrends: The Small Forces Behind Tomorrow's Big Changes
by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.
Read: Can Microtrends tell you where your market is heading?
Case study: Travel Intelligenceby Karen Durham-Diggins, 20 May 2008
The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.
Download your copy of PPC Basics12 February 2008
Figuring out the words: The Seth Godin interviewby Rachelle Money, 12 February 2008
Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.
Five tips to maximize the long tail of local searchby Daniel Bower, 12 February 2008
Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.
By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.
50 keywords – 50 first page results on Googleby Rachelle Money, 12 February 2008
Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.
It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.
Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
Using Keywords Part 9: Identify and exploit niche marketsby Ken McGaffin, 12 February 2008
If you want to build a thriving business, you must identify the niches within your market. Decide which ones you want to target, then tailor your message to the audience.
Read: Using Keywords Part 9: Identify and exploit niche markets
Keyword order, word count and search engine optimization (SEO)by Shari Thurow, 18 December 2007
Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.
Read: Keyword order, word count and search engine optimization (SEO)
Choosing a domain name? Do your keyword research firstby Rachelle Money, 16 December 2007
As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...
Read: Choosing a domain name? Do your keyword research first
Research and preparation are essential in good web copyby Rachelle Money, 15 December 2007
People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...
Read: Research and preparation are essential in good web copy
The Weather Channel® creates a storm with web contentby Rachelle Money, 14 December 2007
weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.
There are 15 main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.
Using Keywords Part 3: Generate search engine friendly contentby Ken McGaffin, 14 December 2007
Keyword research tells you what people are looking for online and therefore it is one of the best ways to find ideas for content on your website.
Read: Using Keywords Part 3: Generate search engine friendly content
How to use Wordtracker, Google Adwords and web analytics to identify the best keywords for your siteby Sally Kavanagh, 14 December 2007
We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?
Building a radio show audience one keyword at a timeby Brent Leary, 13 December 2007
The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.
50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker5 September 2007
PRESS RELEASE: For immediate use
London UK – August 29, 2008 - Keyword research tool Wordtracker has invited one of the smartest SEOs on the planet, Aaron Wall to create a powerful new e-book, “50 Kick-Ass Keyword Strategies” focused on simple, smart and speedy ways to use keywords to attract more customers online.
Read: 50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker
Park Seed: Sowing the seeds of success on the internetby Neil Davidson, 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
Read: Park Seed: Sowing the seeds of success on the internet
TrustyGuides.com uses Wordtracker as a market research departmentby Neil Davidson, 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
Read: TrustyGuides.com uses Wordtracker as a market research department
Keyword inspiration - Aaron Wall of SEOBook.com shares his secretsby Aaron Wall, 31 August 2007
Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
Read: Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets
Why keyword research mattersby Ken McGaffin, 15 August 2007
People describe things in different ways. The words you use in your business may be very different from the words your customers use. For example, Gerry McGovernexplains, “low fares” is an airline industry term (121 searches predicted at time of writing); “cheap flights” is a term potential customers will use (8,057 searches predicted per day). Use industry terms instead of customer terms and you will not be found. These three cartoons show what happens:
What is Google Page Rank and how do I measure it?by Mark Nunney, 15 August 2007
Google PageRank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.
Website structure optimized for search enginesby Mark Nunney, 15 August 2007
A website with ambitions to support even a modest business will need to plan forhundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.
Tracking your site visitor statisticsby Mark Nunney, 15 August 2007
Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.
Using Alexa Rank to measure your site's performanceby Mark Nunney, 15 August 2007
Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
How to monitor your SERPs rankingsby Mark Nunney, 15 August 2007
To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.
How to find out how many pages on your site are indexed by Googleby Mark Nunney, 15 August 2007
Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.
Read: How to find out how many pages on your site are indexed by Google
How to count your site's inbound linksby Mark Nunney, 15 August 2007
Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.
Pushing your keyword research beyond the normby John Alexander, 22 July 2007
If your web pages are not focused on the right keyword phrasesthen you may find that other pages are much easier to find in the search results than yours.
Using Keywords Part 2: Optimize your existing contentby Ken McGaffin, 22 July 2007
The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.
You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.
MumsTheWord.com: Keyword strategy inspires niche businessby Neil Davidson, 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
Read: MumsTheWord.com: Keyword strategy inspires niche business
Using top search keywords in online public relationsby Greg Jarboe, 4 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
Leading Las Vegas - how keyword insight drives a serial entrepreneurby Neil Davidson, 4 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
Read: Leading Las Vegas - how keyword insight drives a serial entrepreneur
Stop the slaughter of innocent copy!by Karon Thackston, 7 February 2007
Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.
High quality writing and keyword research create The Definitive Caribbeanby Neil Davidson, 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
Read: High quality writing and keyword research create The Definitive Caribbean
Three good reasons to target long tail keywords!by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
Keyword Research Guide24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
What you can do with Wordtrackerby Ken McGaffin, 24 November 2006
Not this Saturdayby Ken McGaffin, 24 November 2006
The last thing Susan Webster wanted to do this morning was to go into the office.
Susan was in the habit of going in every Saturday to plan the week ahead. She liked the silence, and the atmosphere of her oak-paneled office helped her to think.
But after what she’d been through in the last seven days she just couldn’t face it. She was determined to have some time to herself and relax with the weekend papers and a cup – no, make that a large pot – of strong coffee.
Susan had given up her job on Wall Street to become the new CEO of the family firm, Virginia Veg.
Convert traffic using Wordtrackerby Bryan Eisenberg, 24 November 2006
Email
From: Bryan Eisenberg, Future Now, Inc
To: Susan Webster, Virginia Veg
It ain’t the meat, it’s the emotionby B L Ochman, 24 November 2006
Email
From: B. L. Ochman, What’s Next Online
To: Susan Webster, Virginia Veg
Gauge the size of the marketby Stephen Mahaney, 24 November 2006
Email
From: Stephen Mahaney, Planet Ocean Communication
To: Susan Webster, Virginia Veg
In paid search, keywords are keyby Kevin Lee, 24 November 2006
Email
From: Kevin Lee, Did-it
To: Susan Webster, Virginia Veg
Find the keywords and you’ll find the marketplaceby Ken McGaffin, 24 November 2006
Email
From: Ken McGaffin, Linking Matters
To: Susan Webster, Virginia Veg
The Wordtracker breakthroughby John Alexander, 24 November 2006
Email
From: John Alexander, Search Engine Workshops
To: Susan Webster, Virginia Veg
Adopt a healthy positionby Neil Davidson, 24 November 2006
Email
From: Neil Davidson, Freelance Writer
To: Susan Webster, Virginia Veg
Designing an online marketing strategyby Robin Good, 24 November 2006
Email
From: Robin Good, Master New Media
To: Susan Webster, Virginia Veg
Only people buyby Nick Usborne, 24 November 2006
Email
From: Nick Usborne, Copywriter
To: Susan Webster, Virginia Veg
Where to use your keyword phrases - a checklistby Ken McGaffin, 24 November 2006
How to build genuine SEO skills that will impact your online salesby John Alexander, 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
Read: How to build genuine SEO skills that will impact your online sales
Exploring beyond keywords into behavioral researchby John Alexander, 22 November 2006
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.
Search Engine Optimization for Dummiesby Peter Kent, 15 November 2006
This is a free chapter on keywords from the search engine optimization for dummies book.
Demystifying the radically different keyword results provided by Overture and Wordtrackerby Robin Nobles, 28 October 2006
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
Read: Demystifying the radically different keyword results provided by Overture and Wordtracker
An ingenious way to use Wordtracker… that’s actually easier too!by Robin Nobles, 25 October 2006
You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.
Read: An ingenious way to use Wordtracker… that’s actually easier too!
Keyword quality and the Wordtracker databaseby Ken McGaffin, 6 October 2006
Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.
Keyword creativity in web designby Ken McGaffin, 5 October 2006
"Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.
When keywords don't deliverby Nick Usborne, 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
How to choose keywords before they skyrocket in popularityby John Alexander, 25 November 2005
Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
Read: How to choose keywords before they skyrocket in popularity
Why keywords matterby Ken McGaffin, 23 November 2005
Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.
The ultimate keyword primerby Stephen Mahaney, 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.
Keyword phrases in linking textby Ken McGaffin, 27 October 2005
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
How to get links without askingby Ken McGaffin, 6 June 2005
Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked?
Sound impossible? Well, it can be done and here are ten strategies to prove it.
6 powerful ways to find link building targetsby Ken McGaffin, 6 February 2005
Finding quality sites to target is at the heart of any effective linking strategy. ‘Quality sites’ are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. In our last newsletter, we looked at how to maximize your link value to make your site more attractive to link targets. In this issue we’ll explore how to find quality link targets.
The perfect link building strategyby Ken McGaffin, 6 August 2004
If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.
Tuesday, 25 January 2011
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