Articles
Want to profit from expert articles, tips and case studies on effective keyword research? You'll find every one we've ever published below.
Analyzing a magazine website for link prospects (Link building course part 4)by Ken McGaffin, 21 January 2011
Analyzing the links to top magazines in your market can be a great source of high quality link prospects. Here, Ken McGaffin shows you how to do it and what to do when you find them.
Read: Analyzing a magazine website for link prospects (Link building course: part 4)
Link Building Q & Aby Ken McGaffin, 14 January 2011
Here’s a collection of link building Q & As from Ken McGaffin’s weekly link building webinars. You can join Ken live at his next link building webinar on 1st February 2011
Karon Thackston's optimizing ecommerce copy webinar recordingby Karon Thackston, 10 January 2011
Short copy. Pages buried in your navigation. Constantly changing inventory. How do you successfully overcome these and other SEO challenges of ecommerce sites?
Watch: Karon Thackston's optimizing ecommerce copy webinar recording
Are Google’s local results costing your site traffic?by Mark Nunney, 7 January 2011
Google now integrates local results (Google Places) into ‘standard’ organic results and it’s going to push your site down and off the page. That means less traffic and response unless you do something about it. Mark Nunney investigates and shows you how to fight back.
Top 10 free SEO and keyword tools and reports from Wordtrackerby Rachelle Money, 21 December 2010
Holiday season is a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2011 SEO strategy. Here's our top ten for you to enjoy.
Read: Top 10 free SEO & keyword tools and reports from Wordtracker
Best Wordtracker Academy articles of 2010by Mark Nunney, 21 December 2010
Prepare your site for the opportunities of 2011 with these outstanding 17 articles from the Wordtracker Academy in 2010 ...
How to find the top news sources and journalists on Google Newsby Ken McGaffin, 21 December 2010
In his never-ending search for the best possible link prospects, Ken McGaffin talked to Neil Pharazyn, CEO of Newsknife to discover how to find the find the most influential targeted online news sources.
Read: How to find the top news sources and journalists on Google News
Really really really easy SEOby Mark Nunney, 16 December 2010
More traffic and response with really really really easy SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it the long way (manually) and the quick way (automatic SEO with Wordtracker Strategizer).
3 new Google Analytics features that you should be using alreadyby Ian Howie, 16 December 2010
Analytics is “the science of analysis”. Website analytics tools like Google Analytics and Wordtracker Strategizer provide the ways and means to analyse your website data. However, somewhere along the line, some users and analytics vendors seem to have focused more on data and less on analysis. Ian Howie looks at some new Google Analytics features that are helping to re-address the balance.
Read: 3 new Google Analytics features that you should be using already
13 ways to evaluate link prospects and find qualityby Ken McGaffin, 8 December 2010
It’s important to look for quality links to your website. A small number of links from quality sites will bring you much more benefit than thousands of links from poor quality sites. But how do you judge what a quality site is and the value of a link from it? Different link builders will have different priorities, but here Ken McGaffin shows us what he looks for when eyeing up a prospect.
Fastest link building campaign planner ever (8 different campaigns in minutes)by Ken McGaffin, 3 December 2010
In this article Ken McGaffin shows you how to get your next link building project off to a flying start by letting Link Builder create eight ready made campaigns for you. You’ll be starting to approach quality link prospects within minutes.
Automatic SEO case study (Tahoe Mountain Sports)by Mark Nunney, 26 November 2010
This case study shows how Wordtracker Strategizer can help increase traffic and sales of Kavu and Patagonia quality outdoor sports gear from Tahoe Mountain Sports’ website.
How to find anchor text links (the most powerful links your site can get)by Ken McGaffin, 26 November 2010
Using keywords in the linking text (or anchor text) that points to a specific pages on your site is one of the most powerful ways to boost your search engine rankings. Ken McGaffin shows you how a new feature on Wordtracker Link Builder helps you find more of these most sought after links.
Beat the competition with creativity in search engine optimizationby Steve Wiideman, 18 November 2010
Search engine optimization (SEO) has become more than just a way to create additional revenue from the internet; it has become the primary source of affordable online marketing. Beyond best practices, businesses must now become creative to compete with SEO, and do so in a way that keeps costs low.
Read: Beat the competition with creativity in search engine optimization
Link building FAQs with Ken McGaffinby Ken McGaffin, 18 November 2010
What’s the deal with nofollow links? Do they count? Can it hurt your site if you have lots of links from low quality directories? Do your links really have to come from relevant sites? Ken McGaffin answers some of the questions frequently asked in his link building seminars.
Mark Nunney's 12 most common SEO mistakes: SEO expert seriesby Rachelle Money, 12 November 2010
Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
Read: Mark Nunney's 12 most common SEO mistakes: SEO expert series
Discover your competitors' link building secrets (Link building course part 3)by Ken McGaffin, 5 November 2010
Competitor link analysis is much more than finding out who’s linking to your competitors and getting them to link to you. There is a huge amount of useful information you can grab if you just take the time to research carefully.
In this article, the third in the series, Ken McGaffin shows you how to get the most from competitive link analysis and introduces two new features to the Link Builder tool – linking text analysis and linking domain categorization.
Read: Discover your competitors' link building secrets (Link building course part 3)
MarketingSherpa survey reveals the most effective SEO tacticsby Justin Deaville, 21 October 2010
The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.
Read: MarketingSherpa survey reveals the most effective SEO tactics
Discover a profitable niche for a new website (Video)by Mike Mindel, 13 October 2010
In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.
Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.
Watch the video: How to find a profitable niche market with keyword research
SEO your web page for Google (Video)by Mike Mindel, 13 October 2010
In this video, Mike Mindel shows you how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.
Everything Mike's about to show you is white hat and straight to the point, so sit back, press play and let's begin!
How to plan your site structure for maximum traffic (Video)by Mike Mindel, 13 October 2010
In this video, Mike Mindel shows you how to plan your site structure for maximum Google traffic, and why using category and content pages is the way to do it.
When you organize your pages using a structure of category and content pages, readers can find what they asked for and search engines can see your themes of related content. So because you look like more of an authority, the search engines will send you more traffic!
So sit back, press play and let's find out how you can apply this concept to your own website.
Watch the video: How to plan your site structure for maximum traffic
Ken McGaffin's "How to Build Links to Your Website" webinar transcriptby Ken McGaffin, 13 October 2010
Read the transcript of a recent recording of Ken McGaffin's link building webinar - "How to Build Links To Your Website" - here now:
Read: Ken McGaffin's "How to Build Links To Your Website" webinar transcript
Drive sales and links for SEO through online PRby Ken McGaffin, 8 October 2010
The media is full of stories about businesses of all kinds – small, large, innovative, personal, family and multinational. This brings a lot of publicity and sales to the businesses that are featured.
But are you one of those businesses that don’t get any media coverage at all?
Do you see your competitors grabbing headlines when you know you could do so much better?
Designing web pages for conversion with "Save The Pixel"by Ben Hunt, 30 September 2010
In his book, Save The Pixel, Ben Hunt gives a clear step-by-step guide to making your website more effective.
He shares some of its secrets with you here.
Read: Designing web pages for conversion with "Save The Pixel"
How to successfully optimize a page for over 10,000 keywordsby Mark Nunney, 24 September 2010
How many keywords do each of your website’s pages target? One? Two? With the help of our old friend, the long tail of keywords, Mark Nunney shows how you can optimize a single page for over 10,000 keywords if you ‘target the head and exploit the tail’.
How to plan your site structure with keyword researchby Mark Nunney, 17 September 2010
Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. In an extract fromWordtracker Masterclass: Keyword Research, Mark Nunney explains how.
Wordtracker + Google + SEO = Winby Mark Nunney, 10 September 2010
Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.
How a Link Building Hero uses a blog to build links, make a living and take lots of holidaysby Ken McGaffin, 3 September 2010
Andreas Kambanis of the London Cyclist blog didn’t start as a blogging or a cycling expert. But hard and smart work have turned his cycling blog into his main source of income. Andreas is the first subject of a new series of Link Building Heroes and Ken McGaffin, co-author of Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response discovers how Andreas uses quality blog content to build links for SEO and an email list for marketing.
How to make a link requestby Ken McGaffin, 27 August 2010
So you’ve found some great link prospects. And you’ve created some great reasons why someone should link to you. Now you want to make an approach and craft a great link request. But are your link requests missing the most vital ingredient? Ken McGaffin asks the question and gives the answers.
Finding link building prospects by analyzing links to ‘personality websites’ (Link building course part 2)by Ken McGaffin, 27 August 2010
Some companies and websites can’t keep out of the news. Open up a newspaper, browse a news website, sit down in front of the television and you see the same companies featured time and again. How do they do that? Ken McGaffin explains and shows how to get link prospects from them.
How to find great link prospects (Link building course part 1)by Ken McGaffin, 19 August 2010
We struggle to find link prospects for our websites. And that means we struggle to get the links we need to move us up the search engine rankings and bring more visitors to our sites.
8 questions to ask of sites that already link to youby Ken McGaffin, 19 August 2010
Link building is one of the most difficult parts of search engine optimization and naturally we’re all delighted when we ‘crack it’ and get new links pointing to our site.
Job done. Good links. Let’s move on to the next job.
I don’t think so.
The 7-step process for writing enticing product descriptionsby Karon Thackston, 13 August 2010
Karon Thackston explains how the pros write ecommerce product descriptions in an extract from her new book Wordtracker Masterclass: Ecommerce Copywriting: Proven Strategies for Boosting Sales & Search Ranking.
Read the 7-step process for writing enticing product descriptions
Top 10 SEO content writing tips everyone should knowby Pierre Zarokian, 6 August 2010
You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines, explains Pierre Zorkian.
Ken McGaffin's link building webinar (recording)30 July 2010
How to save your ecommerce traffic from Google's MayDay updateby Karon Thackston, 30 July 2010
Read: How to save your ecommerce traffic from Google's MayDay update
How to make every page a marketing page (and why you should)by Mark Nunney, 23 July 2010
By adding irresistible offers to unmissable positions on (almost) every page, ThinkingManagers.com more than doubled its response rate. Following his previous article Does your marketing stop when your content starts?, Mark Nunney here shows us how to make every page a marketing page.
This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.
Read: How to make every page a marketing page (and why you should)
Does your marketing stop when your content starts?by Mark Nunney, 15 July 2010
Your website’s content will get noticed, get read and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here I’ll introduce you to some techniques you can use to make that happen.
This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.
Ken McGaffin's link building webinarby Ken McGaffin, 13 July 2010
Attend one of link building expert Ken McGaffin's link building webinars - "How to Build Links To Your Website:"
Find your website’s target marketsby Mark Nunney, 9 July 2010
In an extract from his new book, Wordtracker Masterclass: Keyword Research – how to deliver visits, response and profits to your website, Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.
Wordtracker Masterclass: Keyword Research - how to deliver visits, response and profits to your websiteby Mark Nunney, 1 July 2010
Let me introduce you to a practical keyword research process you can use to make your search engine optimization (SEO) and pay per click (PPC) advertising profitable.
How to find prospects for link buildingby Eric Enge, 24 June 2010
Wordtracker Link Builder finds you prospects for your link building. Here Eric Enge, co-author of The Art of SEO Book, shows you how to use the filter function to quickly search thousands of links to find targets relevant for specific link building campaigns.
3 ways in which low quality content can damage your businessby Nick Usborne, 10 June 2010
Companies are adding content to their websites at a faster rate than ever.
Someone told them it was a good thing to do.
Read: 3 ways in which low quality content can damage your business
A quick guide to Link Builderby Ken McGaffin, 2 June 2010
Link building is not only good for search engine rankings, it's essential. But not all links are equal - some links are excellent, and many others next to useless. It's quality, not quantity of inbound links that make winners stand out. That's why link building is the biggest challenge SEOs and website owners face.
62 steps to the definitive link building campaignby Mark Nunney, 1 June 2010
Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their new book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
10 ways to get keywords in your inbound linking textby Rachelle Money, 1 June 2010
Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.
The link building mindsetby Ken McGaffin, 31 May 2010
We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.
Here’s my baker’s dozen ...
Using Keywords Part 8: Use keywords in offline advertisingby Ken McGaffin, 29 May 2010
Offline advertising has a proven effect on people’s search behavior and planning optimized web content around certain keywords to support the advertising campaign is a tactic growing in popularity.
Read: Using Keywords Part 8: Use keywords in offline advertising
Using Keywords Part 7: Build keyword rich inbound linksby Ken McGaffin, 29 May 2010
To rank well in search engine results you need to score well on both ‘on the page’ and ‘off the page’ factors.
‘On the page’ factors are about what is on your own pages and therefore within your own control. ‘Off the page’ factors are the links from external websites to your own, and these are much more difficult to control.
Read: Using Keywords Part 7: Build keyword rich inbound links
Using Keywords Part 6: Optimize your press releasesby Ken McGaffin, 29 May 2010
When people consume news offline – in newspapers, magazines and broadcast media – their relationship with the material is usually transitory.
After the day of publication, a newspaper is thrown in the trash can while a broadcast story can fade from memory very quickly.
Using Keywords Part 5: Choose keyword rich namesby Ken McGaffin, 29 May 2010
Inbound links are the single most important factor in determining your position on Google’s results pages.
Using Keywords Part 4: Squeeze every bit of value from pay per clickby Ken McGaffin, 29 May 2010
PPC advertising now makes up a substantial share of search marketing spend. Paying for an advert when someone clicks on it reduces the up-front cost associated with traditional advertising and brings a powerful, revenue-generating machine within the grasp of any size of business.
Read: Using Keywords Part 4: Squeeze every bit of value from pay per click
Using Keywords Part 1: Expand your keyword listsby Ken McGaffin, 29 May 2010
The objective of a business website is to attract potential buyers and convert them into paying customers.
Keywords can help you fulfill this objective. Use appropriate keywords on your site and you’ll attract visitors who want to buy the types of products you have to offer.
Keyword Basics Part 1: How search engines workby Ken McGaffin, 28 May 2010
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. This is Part 1 of Ken McGaffin's Keyword Basics series
Link building made easyby Michael Fleischner, 28 May 2010
If you’ve been finding out about how to improve your website ranking, then you'll have heard about the power of link building. Search engines like Google rely on inbound links to inform their algorithm of site popularity, authority, and interest. As a result, focusing on link building strategies that can position your site correctly are ideal for generating top rankings. SEO expert Michael Fleischner introduces the link building techniques that work for him.
111 takeaways and top tips from SMX Advanced London 2010by Mal Darwen, 20 May 2010
SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.
Read: 111 takeaways and top tips from SMX Advanced London 2010
Round-up of Sean D'Souza's headline writing courseby Sean D'Souza, 19 May 2010
And that brings us to the end of the Sean d'Souza's nine-part headline writing course. So let’s summarize: What did he cover?
How to win with PPCby Giovanna Villanueva, 13 May 2010
There’s a lot of great information available about PPC technique. But having great PPC technique is only half the puzzle. In order to make money using PPC, you need good business techniques, too.
How to make your email signature a headline - and where to use it (Headline writing course part 8)by Sean D'Souza, 13 May 2010
Headlines don’t always sit at the top of your pages. Sometimes headlines sit right at the bottom of your emails. Email signatures are powerful attractors but what do you put in your signature? And where else can your signature appear? Find out why your signature isn’t quite working as hard as it should in part 8 of Sean D'Souza's headline writing course.
Read: How to make your email signature a headline - and where to use it
Link Builder tool definitionsby Ken McGaffin, 9 May 2010
The Link Builder tool is designed to help you instantly identify your best link prospects - and build a linking campaign that exponentially grows your online presence. And here we explain the different parts of the Link Builder interface.
How to optimize your images with Aaron Wallby Aaron Wall, 7 May 2010
In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall shows us how to get more visitors from image searches on search engines by using keywords to optimize your images. Aaron runs SEO Book site and helps his wife out with PPC Blog.
Testimonials as headlines (Headline writing course part 7)by Sean D'Souza, 6 May 2010
In part seven of his nine-part headline writing course, Sean D'Souza shows how using headlines in testimonials can make all the difference when it comes to making them stand out from all the rest.
And he doesn't just put testimonials into headlines. He gives them a twist that might transform the performance of your sales pages. Find the secret in part seven of Sean's nine-part headline writing course
Keyword Basics Part 2: Discovering 1000s of keywords organized into Projects and Listsby Ken McGaffin, 1 May 2010
In the second of his Keyword Basics series, Ken McGaffin gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords into Lists and Projects for managing your site's search engine optimization and pay per click advertising.
Read: Keyword Basics Part 2: Discovering 1000s of keywords organized into Projects and Lists
Keyword Basics Part 3: Choosing your best keywordsby Ken McGaffin, 1 May 2010
You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four? This is Part 3 of Ken McGaffin's Keyword Basics series.
Keyword Basics Part 4: Using keywords in website copywritingby Ken McGaffin, 1 May 2010
You've done all your keyword research and you've found the keywords with both a high Keyword Effectiveness Index (KEI) and a low level of serious competition as measured in the In Anchor and Title (IAAT) for your website (see Keyword Basics 3 for an explanation of these terms.) So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page. This is Part 4 of Ken McGaffin's Keyword Basics series
Read: Keyword Basics Part 4: Using keywords in website copywriting
Keyword Basics Part 5: Building keyword rich inbound linksby Ken McGaffin, 1 May 2010
To rank well in search engine results, you need to score well on both ‘on the page’ and ‘off the page’ factors. On the page factors are about what is on your own pages, and therefore, within your own control. Off the page factors are the links from external websites to your own, and these are much more difficult to control. This is Part 5 of Ken McGaffin's Keyword Basics series
Use negative keywords to find even more relevant keywords with Wordtracker's Keywords toolby Robert Wickert, 29 April 2010
A new feature on the Wordtracker Keywords Tool now allows you to find even more relevant keywords by excluding ‘negative keywords’ from broad and phrase match searches. Wordtracker developer, Rob Wickert, shows us how to use it.
Read: Use negative keywords to find even more relevant keywords with Wordtracker's Keywords tool
How to construct headlines (Headline writing course part 6)by Sean D'Souza, 29 April 2010
Your headlines are the doorways to your site. But if you look at headlines, you’ll find that most websites have headlines that are weak, wimpy and uninviting - they are barriers to entry. In part six of his nine-part headline writing course, Sean D'Souza shows you how to make your headlines prominent, different and free from obstructions.
Read: How to construct headlines (Headline writing course part 6)
How to avoid pot luck headlines (Headline writing course part 5)by Sean D'Souza, 22 April 2010
One headline may work 50 times better than the next. But how do you actually know which headline is really going to work? Shouldn’t you be testing? Oh golly, you should be testing, but what if you had just one shot at sending out a sales letter? How could you make that shot really count? Let’s find why most copywriters goof up, and goof up consistently.
Read: How to avoid pot luck headlines (Headline writing course part 5)
How to create intensely powerful headlines (Headline writing course part 3)by Sean D'Souza, 16 April 2010
Sean d’Souza explains how to use the power of ‘new’ and ‘knew’ to write intensely powerful headlines. Hint: ‘new’ is including something new and intriguing; ‘knew’ is using the familiar so you’ll be understood. Read on to learn how to weave them together.(This is part three of an 9-part series on writing perfect headlines by the author of "The Secret Life of Testimonials". Find out more about the book and order"The Secret Life of Testimonials" now. Further 'lessons' will be published over the next seven weeks.)
How to SEO at scale with keyword nichesby Mark Nunney, 9 April 2010
So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.
How too many thoughts ruin headlines (Headline writing course part 2)by Sean D'Souza, 9 April 2010
So how do you confuse a reader? Hey, it’s really easy. You remember what we did in part 1? We put in a clear target, and then we added a specific, right? Well, two’s company. Three’s just chaos. You’re about to find out how to systematically create chaos. So that when you do you can chop, change and get yourself the headline that you really want.
Read: How too many thoughts ruin headlines (Headline writing course part 2)
How to write near-perfect headlines in minutes (Headline writing course part 1)by Sean D'Souza, 1 April 2010
To help you perfect your headline writing, we’re starting an 9-part headline writing course by Sean D’Souza - the legend behindpsychotactics.com and The Brain Audit – a system that can increase sales from your website by helping you understand why your customers buy and why they don’t. He also advises how to get excellent testimonials and how to attract a better client in "The Secret Life of Testimonials". Find out more about Sean's book and order "The Secret Life of Testimonials" now.
Are you using microformats & rich snippets to increase clickthrough rates and traffic?by Richard Baxter, 19 March 2010
Microformats offer your site the chance to get more visits and response by increasing your clickthrough from search engine results pages (SERPs). Richard Baxter, Director of SEOgadget, a niche UK SEOconsulting company, looks at what exactly microformats are and how you can use them to improve the way your website is displayed on SERPs.
Read: Are you using microformats to increase clickthrough rates and traffic?
Adventures in (long tail keyword) Wonderlandby Mark Nunney, 11 March 2010
How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response?
These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.
Use Google Social Search results to get top rankings for impossibly competitive keywordsby Mark Nunney, 11 March 2010
Ian Howie’s name and company appear on page one of Google’s search results for searches with Google, AdWords, PPC,Wordtracker, Google website optimizer, Yahoo and SEO. They are organic listings with wonderful copy and they’re free. Let’s find out how he does that...
Read: Use Google Social Search results to get top rankings for impossibly competitive keywords
The long tail of keyword research (and why single keywords are for losers)by Mark Nunney, 4 March 2010
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
99 takeaways and top tips from SES London 2010by Mark Nunney, 25 February 2010
The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.
Learn the basics of PPC advertising - for free12 February 2010
AdWords – Google’s powerful pay per click (PPC) marketing tool - can be a great way of attracting traffic to your website.
Keyword creativity in web designby Neil Davidson, 11 February 2010
Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?
Are you paying too much for your Adwords?by Ian Howie, 2 February 2010
Chances are you're paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money.
How to maximize profits by becoming an analysis ninjaby Mark Nunney, 28 January 2010
Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.
Why being specific is critical for headlines (Headline writing course part 4)by Sean D'Souza, 8 January 2010
Sean D'Souza asks 'why customers buy?' and headline writing is a key part of his answer. Here, Sean tells you how to write specific, jargon-free headlines that will help you sell.
How keyword research helped All About Spelling to online successby Jerome Smail, 8 January 2010
Unique visits to Marie and Greg Rippel's website, all-about-spelling.com, increased from five people a day to 4,000 after the couple used Wordtracker to find the right keywords to target. Jerome Smail of The Website Marketing Company and SEO site explains how they did it.
Read: How keyword research helped All About Spelling to online success
SEO copy doesn't have to sound like "that"by Karon Thackston, 10 December 2009
Karon Thackston, web copywriting superstar, busts some myths about SEO copywriting then explains how to optimize your text for search engines and still keep it great to read.
Why content is crucial to your website and what to writeby Ken McGaffin, 17 November 2009
Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
Keyword creativity in web design 6: Making the perfect pitchby Neil Davidson, 11 November 2009
Bob Arden now realizes that he should have trusted Laura all along. It’s the day of the pitch, time to find out if he’s a winner or a loser.
Read: Keyword creativity in web design 6: Making the perfect pitch
Keyword creativity in web design 5: Time to make amendsby Neil Davidson, 11 November 2009
Bob has followed Laura into Buck’s, his local restaurant, to confront her about her deception and found her with Carl Carter. It ended in a fight with Carl Carter.
Read: Keyword creativity in web design 5: Time to make amends
Keyword creativity in web design 4: Big brother is watching youby Neil Davidson, 11 November 2009
The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.
Read: Keyword creativity in web design 4: Big brother is watching you
Keyword creativity in web design 3: Secrets and liesby Neil Davidson, 11 November 2009
After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.
Keyword creativity in web design 2: Using keyword research to tackle new businessby Neil Davidson, 11 November 2009
Bob Arden has just met up with Laura, his deputy, in Buck's, his local restaurant, after being away on vacation. Both have something to tell each other.
Read: Keyword creativity in web design 2: Using keyword research to tackle new business
Are your Superman Pages trapped in a basement full of kryptonite?by Mark Nunney, 30 October 2009
Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.
Ian Howie's "Google AdWords PPC Masterclass" - your comments, feedback and questions29 October 2009
Let us have your comments and questions on Wordtracker's new Google AdWords ebook
13 reasons your business needs a blogby Chris Garrett, 20 October 2009
A blog can increase your sales and profit. In his new Wordtracker Masterclass book, Blogging for Business, Chris Garrett gives a detailed guide on how to run a successful blog. Here, Chris lists 13 reasons why your business needs a blog.
Ken McGaffin's "Link Publicity Book" - your comments, feedback and questions5 October 2009
Let us have your comments and questions on Wordtracker's 'Link Publicity Book'
Finding profitable keywords just got easier with Wordtracker’s Keywords toolby Mike Mindel, 30 September 2009
Keywords with a high search volume and a low level of competition can bring search marketers quick profits. Wordtracker now helps you find these moneymaking keywords quicker, easier and more effectively than ever before.
Read: Finding profitable keywords just got easier with Wordtracker’s keywords tool
The best blogs for journalists about search engine optimizationby Rachelle Money, 29 September 2009
Here’s a quick look at ten of the best blogs for journalists about search engine optimization and writing online.
Read: The best blogs for journalists about search engine optimization
Is online PR the ultimate link building technique?by Ken McGaffin, 29 September 2009
Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.
10 reasons why journalists will write about your websiteby Ken McGaffin, 29 September 2009
“Vision is the art of seeing what is invisible to others.” Jonathan Swift
Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.
Read: 10 reasons why journalists will write about your website
Increase sales with Nick Usborne's "Buy" button techniquesby Nick Usborne, 15 September 2009
As your final call to action, your "Buy" button is crucial for response yet often generic and uninspiring. Nick Usborne, author of Wordtracker's Writing Kick-Ass Website Sales Copy, explains how to increase response by making your "Buy" button an extension of your headline.
Read: Increase sales with Nick Usborne's "Buy" button techniques
Blogging tips from a social media agencyby Rachelle Money, 15 September 2009
Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.
Who cares about press embargoes in the age of Twitter?by Rachelle Money, 15 September 2009
The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?
Read: Who cares about press embargoes in the age of Twitter?
Chris Garrett's "Blogging for Business" - your comments, feedback and questions6 September 2009
Let us have your comments on Wordtracker's new e-book, "Blogging for Business"
Chris Garrett's "Blogging for Business" - your comments, feedback and questions
We want to hear your honest opinionsby Ken McGaffin, 1 September 2009
Wordtracker would love to hear your opinions. We've come up with a short survey that we're hoping will help us to help you.
How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 millionby Rachelle Money, 27 August 2009
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including theChicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
Read: How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million
Remember last minute keywords for easy targets and higher returnsby Aaron Wall, 27 August 2009
In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall who has a few SEO tools of his own, reminds us that keywords used by last minute shoppers should convert better, pay more and be easier to target than more popular keywords. Additional material from Mark Nunney shows you how to find those keywords with Wordtracker.
Read: Remember last minute keywords for easy targets and higher returns
How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News...by Mark Nunney, 26 August 2009
With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
Read: How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News...
Treble response with 7 steps to Google AdWords optimizationby Ian Howie, 31 July 2009
“After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.
Read: Treble response with 7 steps to Google AdWords optimization
Jim Sterne interview: How website analytics can help you through the recessionby Rachelle Money, 31 July 2009
Ahead of his Keynote eMetrics Marketing Optimization Summitspeeches in Stockholm (12 October), and Washington DC (19 October), marketing guru Jim Sterne tells Rachelle Money about the problems and the merits of website analytics and how they can be used to face the new challenges confronting all website owners in the current global economic crisis.
Read: Jim Sterne interview: How website analytics can help you through the recession
How to win friends and influence people with social media networkingby Lyndon Antcliff, 31 July 2009
To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.
Read: How to win friends and influence people with social media networking
What the hell does social media marketing think it is?by Lyndon Antcliff, 8 July 2009
Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.
Read: What the hell does social media marketing think it is?
How keyword research and SEO increased traffic to Spotty Gift Boxes by 228%by Rachelle Money, 8 July 2009
Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.
Read: How keyword research and SEO increased traffic to Spotty Gift Boxes by 228%
Gold rushes never last foreverby Stephen Mahaney, 2 July 2009
As you know, Wordtracker doesn’t normally endorse another company’s products unless we feel it can truly benefit you. Our friends at Planet Ocean Communications are about to publish a new book and quite frankly they’ve outdone themselves. They’ve created the best, most incisive guide we’ve seen on how to optimize your site for local search:
"Wordtracker Masterclass: Keyword Research" - your comments, feedback and questions1 July 2009
Let us have your comments, thoughts and questions on Wordtracker's Keyword Research ebook
3 ways to build large keyword lists using Wordtracker's new Keywords toolby Ken McGaffin, 30 June 2009
Whenever Ken McGaffin wants to create a new website or add content to an existing one, he begins with keyword research. He spells out the reasons why this is so important, and demonstrates how you can carry it out with the aid of Wordtracker's new Keywords tool.
Read: 3 ways to build large keyword lists using Wordtracker's new Keywords tool
5-minute SEO with SEO Blogger for Firefoxby Chris Garrett, 24 June 2009
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
SEO made simple with SEO Blogger Firefox add-onby Rachelle Money, 24 June 2009
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
Wordtracker webinars7 June 2009
How newspapers plan to make money onlineby Rachelle Money, 27 May 2009
In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.
Ken McGaffin's "Keyword Basics" - your comments, feedback and questions6 May 2009
Let us have your comments and questions on Wordtracker's new Keyword Basics e-book.
Read: Ken McGaffin's "Keyword Basics" - your comments, feedback and questions
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